About the Author: Doyle Slayton is an internationally recognized Sales and Leadership Strategist, Speaker, and Blogger. He is the founder of SalesBlogcast.com, the online community where business professionals network, share best-practices, and make each other better! Some of Doyle’s most popular writings include, Four Disciplines of Extraordinary Leaders, 10 Things I Love About Cold Calling, Trust and Credibility, Social Web Your Career to the Next Level, and many more!
Tom Peters Shares One of His Most Important Keys to Success
Doyle Slayton | Jan 18, 2010 | Comments 2
This is the type of advice that’s easy to dismiss and say, “Ah… this is nothing new… I’ve heard that before.”
OK… maybe you have heard it before… but, are you doing it?
It’s one of those reminders that represents the core of… “doing the little things,” “going back to basics,” “focusing on the fundamentals,” etc… and the real power of this advice… is that it’s simple, and you can open up a book right now… and implement it!
Totally agree with Tom’s advice. If you get one idea out of a 300 page book that helps you win a significant deal over your competition, would it be worth it? This is what motivates me to grab and consume that next cool book. Besides, how many times can you watch ‘Lost’ anyway? They’re stranded…the end! Do you Grok it?
Tom, as always, isn’t giving us the entire picture. Perhaps in some cases having more information works to your advantage in many cases it works against you.
Case in point, the junior manager who has read 10 of the hottest marketing books and presents a new cutting edge idea to the senior boss who fires him for being a radical. Or the consultant who warns his client of a major shift coming in the industry only to be terminated because the client doesn’t want to hear the message.
The most successful salespeople I know have the best relationships skills not the best research skills.