All Entries Tagged With: "web presence"
Get Noticed On LinkedIn
Guerilla Sales Tip: Using LinkedIn to Generate More Sales!
Written by Silvia Quintanilla, CEO, Industry Gems
[Contributing Author]
Do you want to use LinkedIn to generate more sales? I have a “guerilla sales” tip that I learned about a year ago. It has transformed my sales success! I call it “guerilla sales” because I use LinkedIn as a powerful people-finder rather than just another networking tool.
Most people use LinkedIn as a way to connect with their immediate and extended network. Used in this way, it’s no surprise that the typical member has anywhere from 30 to 150 contacts.
However, if you want to use LinkedIn to find hidden decision makers, there is a better way. The trick is to get “power networkers” at a first level connection. Power networkers are individuals with over 10,000 connections! They are also known as “open networkers.”
When you connect with a power networker, you gain visibility into part of their network. Give it a try. Connect with a few of these highly connected people and see how it affects your Network Statistics (found under the Contacts section on LinkedIn’s top menu bar).
After you’ve made a few connections, use LinkedIn’s search features to find a specific title or role at one of your target accounts. You’ll see a whole lot more names than you did before. Having access to the right contacts can slice months off your sales cycle!
A great place to start building connections with power networkers is to join the LinkedIn groups that attract these users. A few groups to get you started include: LION500.com, 500+, OpenNetworker.com and TopLinked.com.
Once you join these groups, find postings from members looking to add connections to their network. They usually provide their email address for invitations. Prioritize by connecting with those who have the most contacts.
When you build up your connections with these heavy hitters, you will turn your LinkedIn network into the ultimate “people finder” platform!
Focus NOT On Social Media ROI
These marketers are focused on where they want to be in the future. They are building what they consider to be a “digital asset.”
So, for now, they give everything (or almost everything) away for FREE in hopes of building a web presence… a following.
ROI takes a back seat… The primary focus is on creating great content and “recruiting”.
pie chart via emarketer.com