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Focus NOT On Social Media ROI

As I look at these statistics, the chart doesn’t surprise me. I think there’s a very clear reason why so many marketers aren’t measuring their social media ROI…

These marketers are focused on where they want to be in the future. They are building what they consider to be a “digital asset.”

So, for now, they give everything (or almost everything) away for FREE in hopes of building a web presence… a following.

ROI takes a back seat… The primary focus is on creating great content and “recruiting”.

pie chart via emarketer.com

Best of the Best: Top 10 Web Marketers of 2009

  1. Aaron Wall, SEOBook
  2. Seth Godin, Seth’s Blog
  3. Brian Clark, Copyblogger
  4. Chris Brogan, ChrisBrogan.com
  5. Bryan Eisenberg, BrianEisenberg.com
  6. Danny Sullivan, Third Door Media
  7. Rebecca McKinnon, Global Voices
  8. Avinash Kaushik, Occam’s Razor
  9. Dharmesh Shah, Hubspot
  10. Rand Fishkin, SEOmoz
Check out the complete list of Top 100 Influential Marketers for 2009… you’ll find them at Invesp.net
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