All Entries Tagged With: "building a following"
Focus NOT On Social Media ROI
As I look at these statistics, the chart doesn’t surprise me. I think there’s a very clear reason why so many marketers aren’t measuring their social media ROI…
These marketers are focused on where they want to be in the future. They are building what they consider to be a “digital asset.”
So, for now, they give everything (or almost everything) away for FREE in hopes of building a web presence… a following.
ROI takes a back seat… The primary focus is on creating great content and “recruiting”.
pie chart via emarketer.com
Doyle Slayton | Feb 09, 2010 | Comments 0