All Entries Tagged With: "Brian Clark"
The 1st Step to Making Your Emails Stand Out
1. Open with compelling subject line
Your reader likely gets hundreds of emails each day. Make yours stand out — not with all caps or lots of exclamation points, but by condensing the best points of your offer to create a sense of urgency.
WEAK:
“An invitation for you”
STRONG:
“Paid speaking opportunity, no travel required (deadline approaching)”
excerpt via copyblogger.com
Pace Smith listed an excellent guest post over at CopyBlogger, “6 Steps that Get Big Shots to Answer Your Email.”
The post provides insight on both ends of the spectrum…
On one hand, my own email box piles up with as many as 500 plus emails to filter though. I think we all start by glancing at the subject line and then get really friendly with the delete button.
On the other hand, I know we are always looking for ways to make our emails more effective! You can use the link above to check out the other six steps!
Managers That Brag About Their Own Greatness…
The reason that self-promotion works and self-adulation doesn’t is because self-promotion is the art of spreading ideas, concepts, and a greater vision. Self-adulation is just the promotion of accomplishments, deeds that have already been done.
When you promote ideas, you give people something to cheer for. You give people a cause to support. People, in many ways, are selfish. They promote the things that make them feel good. Your accomplishments aren’t likely to make them feel good, but your ideas do.
via copyblogger.com
As I read through this recent article on CopyBlogger, it makes me think of Top Performers Turned Managers. These managers quickly learn that the “self-talk” they use to drive their own performance doesn’t inspire the same result with their employees.
So what does the manager do… they begin telling stories about their own personal success, and it comes across as self-adulation… which again… doesn’t inspire.
If you want to engage, motivate, and inspire… focus on the two things mentioned above… promote ideas and promote the things that make your people feel good!
Best of the Best: Top 10 Web Marketers of 2009
- Aaron Wall, SEOBook
- Seth Godin, Seth’s Blog
- Brian Clark, Copyblogger
- Chris Brogan, ChrisBrogan.com
- Bryan Eisenberg, BrianEisenberg.com
- Danny Sullivan, Third Door Media
- Rebecca McKinnon, Global Voices
- Avinash Kaushik, Occam’s Razor
- Dharmesh Shah, Hubspot
- Rand Fishkin, SEOmoz