As strange as it might sound, the key to success in startups is not always knowing where you are in your revenue and profitability growth cycle. Instead, it’s much more important to keep track of people, strategy and capital – and in that order.

Understanding the strengths of your team – and your leaders in particular – allows you to build the details of your strategy that you can proactively manage.   Aligning your strategy with your team’s strengths increases your chances of staying focused on sustainability.