About the Author: Doyle Slayton is an internationally recognized Sales and Leadership Strategist, Speaker, and Blogger. He is the founder of SalesBlogcast.com, the online community where business professionals network, share best-practices, and make each other better! Some of Doyle’s most popular writings include, Four Disciplines of Extraordinary Leaders, 10 Things I Love About Cold Calling, Trust and Credibility, Social Web Your Career to the Next Level, and many more!
Small Business Owners Spinning Their Wheels Trying to Build a Sales Team
Doyle Slayton | Feb 12, 2010 | Comments 1
I consider myself a hardcore hunter. I love prospecting and cold calling… but I don’t care how much of a hunter you are… every sales person has a breaking point.
If you are a small business owner and your sales reps have to make 100, 200, even 300 phone calls just to get an appointment… then of course they are going to hate the process.
The key to success comes from both sides…
1. Hire strong hunters who have a track record for drumming up business
2. Have a strategic marketing initiative that will generate enough lead flow to help your sales reps schedule at least one new prospect appointment for every 25 calls.
This is a very helpful post that breaks down sales (and marketing) into digestible chunks for small business people who probably are not sales professionals and who have very little understanding of the elements of making a sale. This video breaks it down and makes it into something we can get start to get better at ….