About the Author: Doyle Slayton is an internationally recognized Sales and Leadership Strategist, Speaker, and Blogger. He is the founder of SalesBlogcast.com, the online community where business professionals network, share best-practices, and make each other better! Some of Doyle’s most popular writings include, Four Disciplines of Extraordinary Leaders, 10 Things I Love About Cold Calling, Trust and Credibility, Social Web Your Career to the Next Level, and many more!
Like it or not, when it comes to your brand, it all matters.
Doyle Slayton | Jan 14, 2010 | Comments 0
The words you choose. The way you behave. The conversations you have. The card you hand out. The promises you make. The people you hire. The values you hold dear. The values you could care less about. The vendors you choose. The money you make, or don’t make. And, of course, the experience people have with the product or service you provide.
Like it or not. It all matters. Because it’s the culmination of all those little things that makes “the brand.” -John Furgurson
