About the Author: Doyle Slayton is an internationally recognized Sales and Leadership Strategist, Speaker, and Blogger. He is the founder of SalesBlogcast.com, the online community where business professionals network, share best-practices, and make each other better! Some of Doyle’s most popular writings include, Four Disciplines of Extraordinary Leaders, 10 Things I Love About Cold Calling, Trust and Credibility, Social Web Your Career to the Next Level, and many more!
Focus NOT On Social Media ROI
Doyle Slayton | Feb 09, 2010 | Comments 0
These marketers are focused on where they want to be in the future. They are building what they consider to be a “digital asset.”
So, for now, they give everything (or almost everything) away for FREE in hopes of building a web presence… a following.
ROI takes a back seat… The primary focus is on creating great content and “recruiting”.
pie chart via emarketer.com
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Filed Under: Blog • Illustrations • Social Media
